SPRING HEALTH BRAND REFRESH

Towards the end of 2022, along with the agency Moving Brands, we brought the company through a full-scale Brand Refresh that completely revamped the look and feel of Spring to what it is today. This included an entirely updated visual system (including logo, photography, color palette, and more), brand positioning, tone of voice, and brand guidelines. At the beginning of 2023 and throughout the rest of the year, our Creative Director (Shakeil Greeley) was hired, and together with our team of two graphic designers, we implemented the new visual system across all parts of the business.

Art Director: Victoria Albert | Graphic Design: Anna Schuman and Geddes Alexander